Gaziantep University

GAZİANTEP UNIVERSITY

Türkçe
DEPARTMENT OF BUSINESS ADMINISTRATION 
HOMEPAGE
Announcements / Documents
Lisans Vize Programı 22 March 2017
İİBF İNTÖRN YÖNERGESİ 19 September 2013
Course Details
Course Title
MARKETING MANAGEMENT
Code
İŞLT 502
Course Info
In marketing and marketing management, scope, development. Modern marketing management. Marketing management process, strategic planning and marketing planning. Analysis of environmental factors. Consumer, organizational and international markets applications aspects of the structural-behavioral assessment. The demand forecasts. Market segmentation, selection of target markets and market positioning. Creating the marketing mix. Product management and pricing. Distribution and promotion management. Marketing organization.
Credit
3
ECTS
8
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