International Journals |
|
Year |
Content |
2016 | Journal / Book Name: Global Journal of Management and Business Research: E Marketing No/Edition: 16/2 Authors: Yakup DURMAZ, Ibrahim Halil EFENDIOGLU Travel from Traditional Marketing to Digital Marketing |
2016 | Journal / Book Name: IOSR Journal of Business and Management (IOSR-JBM) No/Edition: 6 Authors: Yakup DURMAZ, Ibrahim Halil EFENDIOGLU Brand Management in Retailing with Customer and Producer Perspective |
Communications Presented and Published In a Book In The International Scientific Meetings |
|
Year |
Content |
2019 | Journal / Book Name: II.Business Organization Research Conference Authors: İbrahim Halil EFENDİOĞLU Sosyal Medyadaki Gösteriş Tüketiminin Satın Alma Niyetine Etkisi |
2019 | Journal / Book Name: 11. Internatıonal Statıstıcs Congress Authors: İbrahim Halil EFENDİOĞLU, Yakup DURMAZ The Impact of Perceptions of Social Media Advertisements on Advertising Value and Brand Awareness: Research on Generation Y Instagram Users. |
National Journals |
|
Year |
Content |
2019 | Journal / Book Name: İŞLETME ARAŞTIRMALARI DERGİSİ No/Edition: 11/3 Authors: İbrahim Halil EFENDİOĞLU The Impact of Conspicuous Consumption in Social Media on Purchasing Intentions |