Gaziantep University

GAZİANTEP UNIVERSITY

Türkçe
DEPARTMENT OF BUSINESS ADMINISTRATION 
HOMEPAGE
Course Details
Course Title
ADVERTISING AND PROMOTION
Code
İŞLT 314
Course Info
Promotion concept, effort of promotion and informing process, promotion budget, promotion mix, advertising and personal sale, sale management, other efforts for increasing the sales, public relations and introducing, measurement of activity of promotion.
Credit
3
ECTS
4
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