Gaziantep University

GAZİANTEP UNIVERSITY

Türkçe
DEPARTMENT OF BUSINESS ADMINISTRATION 
HOMEPAGE
Course Details
Course Title
SERVICE MARKETING
Code
İŞLT 327
Course Info
Properties of Services, Service Organizations, Marketing Mix and Planning as Services, Promotion of Services, Individual Sale, Recent Developments in Service Marketing, Professional Services, Quality in Service, Health-Education-Tourism-Social Help Institutions Marketing, Control of Services.
Credit
3
ECTS
5
Design ~GAÜN WebTeam