Gaziantep University

GAZİANTEP UNIVERSITY

Türkçe
DEPARTMENT OF BUSINESS ADMINISTRATION 
HOMEPAGE
Course Details
Course Title
CONSUMER BEHAVIOR
Code
İŞLT 325
Course Info
Consumer Definition, Properties, Types, Place of Consumer in Marketing Theory, Motivation, Training and Decision Process, Factors Affect Consumers, Relationship with Consumers, Methods for Researching Consumer Behaviours, Social Responsibilities of Consumer and Marketing.
Credit
3
ECTS
5
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