Gaziantep University

GAZİANTEP UNIVERSITY

Türkçe
DEPARTMENT OF BUSINESS ADMINISTRATION 
HOMEPAGE
Course Details
Course Title
MARKETING STRATEGIES MANAGEMENT
Code
İŞLT 621
Course Info
The purpose of this course in marketing strategy and objectives and the philosophy behind the evaluationand understanding of governance, macro-strategic and managerial understanding of the field of marketing, marketing mix management and strategy, distribution, advertising, services marketing, consumer behavior and new ideas in these areas to create and take advantage of more advanced theories the science of marketing is to consider that in light of discussions and evaluations.
Credit
3
ECTS
8
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