Gaziantep University

GAZİANTEP UNIVERSITY

Türkçe
DEPARTMENT OF BUSINESS ADMINISTRATION 
HOMEPAGE
Course Details
Course Title
ADVERTİSİNG
Code
İŞLT 544
Course Info
The concept of advertising, scope and types of process. Consumer behavior. Advertising research, plan and campaign. Advertising agencies. Media and media strategy. Advertising budget and advertising effectiveness measurement. The of advertising, social, economic and moral aspects.
Credit
3
ECTS
8
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