Gaziantep University

GAZİANTEP UNIVERSITY

Türkçe
DEPARTMENT OF BUSINESS ADMINISTRATION 
HOMEPAGE
Course Details
Course Title
SERVİCE MARKETİNG
Code
İŞLT 542
Course Info
Definition of services, scope and development of services. General features and classification of services. Service businesses and services markets, growth and change. Environmental factors. Services for the marketing management and marketing planning. Marketing strategy in terms of service, service  composition. The development of new services, pricing and presentation. Professional service firms. Marketing of Professional services.
Credit
3
ECTS
8
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