Gaziantep University

GAZİANTEP UNIVERSITY

Türkçe
DEPARTMENT OF BUSINESS ADMINISTRATION 
HOMEPAGE
Announcements / Documents
Lisans Vize Programı 22 March 2017
İİBF İNTÖRN YÖNERGESİ 19 September 2013
Course Details
Course Title
MARKETING MANAGEMENT
Code
İŞLT 217
Course Info
Marketing management concept and its basis, strategic planning and its relation with marketing, planning and establishing marketing organization, improving marketing programs, marketing product, price, place and promotion methods, control of its activities, exercises.
Credit
3
ECTS
4
Design ~GAÜN WebTeam