Gaziantep University

GAZİANTEP UNIVERSITY

Türkçe
DEPARTMENT OF BUSINESS ADMINISTRATION 
HOMEPAGE
Announcements / Documents
Lisans Vize Programı 22 March 2017
İİBF İNTÖRN YÖNERGESİ 19 September 2013
Course Details
Course Title
BRAND MANAGEMENT
Code
İŞLT 443
Course Info
In content of lesson, topics of “variable competition and brand which diversify products”,”‘variable customer features and brand”, “models of planing brand identifications”, “association, awareness, image and personality in brand”, “brand management and configuration”, “factors which affect brand positioning”, “administrative problems in brand management” will be studied.
Credit
3
ECTS
5
Design ~GAÜN WebTeam