Gaziantep University

GAZİANTEP UNIVERSITY

Türkçe
DEPARTMENT OF BUSINESS ADMINISTRATION 
HOMEPAGE
Course Details
Course Title
MARKETING INFORMATION SYSTEMS
Code
İŞLT 340
Course Info
     “The defination and scope of marketing information systems”, “needs for marketing information systems”, “benefits of marketing information system”, “approach of marketing information systems and information management”, “planning process of marketing information basic subsystem of marketing information systems”, “marketing research and last trends in marketing information systems” are studied in this lesson.
Credit
3
ECTS
5
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