Gaziantep University

GAZİANTEP UNIVERSITY

Türkçe
DEPARTMENT OF BUSINESS ADMINISTRATION 
HOMEPAGE
Course Details
Course Title
PRINCIPLES OF MARKETING
Code
İŞLT 112
Course Info
Marketing Concept, Comprehension and History of Marketing, environmental factors in marketing, market classification, market research, consumers theory, industrial buyer behavior, marketing mix.
Credit
3
ECTS
4
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