Gaziantep University

GAZİANTEP UNIVERSITY

Türkçe
DEPARTMENT OF BUSINESS ADMINISTRATION 
HOMEPAGE
Announcements / Documents
Lisans Vize Programı 22 March 2017
İİBF İNTÖRN YÖNERGESİ 19 September 2013
Course Details
Course Title
PRINCIPLES OF MARKETING
Code
İŞLT 112
Course Info
Marketing Concept, Comprehension and History of Marketing, environmental factors in marketing, market classification, market research, consumers theory, industrial buyer behavior, marketing mix.
Credit
3
ECTS
4
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