Gaziantep University

GAZİANTEP UNIVERSITY

Türkçe
INTERNATIONAL TRADE AND LOGISTICS 
HOMEPAGE
Course Details
Course Title
INTERNATIONAL BRAND MANAGEMENT
Code
UTİL 524
Course Info
This programme recognises that luxury and prestige companies’ top executives need a specific kind of business expertise; this is because they have to manage, in a highly competitive international context, leading brands with a high innovative and creative potential, combined with a strong history and culture.
Credit
3
ECTS
3
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