Gaziantep University

GAZİANTEP UNIVERSITY

Türkçe
INTERNATIONAL TRADE AND LOGISTICS 
HOMEPAGE
Announcements / Documents
Tez Yazım Kılavuzu 20 December 2013
Course Details
Course Title
MANAGEMENT OF DISTRIBUTION CHANNEL
Code
UTİL 521
Course Info
Managers frequently complain about a lack of communication between their marketing and sales executives, resulting from a poorly designed or implemented distribution channel strategy. A well-designed distribution channel strategy takes into account the linkages between both the salespeople’s activities with channel partners and the marketing managers’ efforts to better reach and serve end-users. 

The Distribution Channel Management program builds a coherent framework uniting marketing and sales efforts in a collaborative learning environment. 

This program addresses the needs of consumer goods and services companies selling through wholesalers and retailers; business-to-business firms working through independent distributors and sales representative firms; retailers seeking to improve efficiency in an increasingly competitive marketplace; and intermediaries seeking to preserve their role in an increasingly fluid channel structure.   
Credit
3
ECTS
3
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