Gaziantep University

GAZİANTEP UNIVERSITY

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INTERNATIONAL TRADE AND LOGISTICS 
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Announcements / Documents
Tez Yazım Kılavuzu 20 December 2013
Course Details
Course Title
MARKETING RESEARCH (ELECTIVE)
Code
UTİL327
Course Info
Marketing research process,  identification of marketing problem, research design, data sources, sampling, data collection methods and tools, measurement, data analysis and interpretation. Preparation of marketing research report.
Credit
3
ECTS
4
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