Gaziantep University

GAZİANTEP UNIVERSITY

Türkçe
INTERNATIONAL TRADE AND LOGISTICS 
HOMEPAGE
Announcements / Documents
Tez Yazım Kılavuzu 20 December 2013
Course Details
Course Title
MARKETING OF LOGISTICS SERVICES
Code
UTİL319
Course Info
Introduction to services marketing, characteristics of services, differences between product and services marketing, characteristics of logistics services. Marketing management process in logistics industry, an analysis of marketing environment in logistics, segmentation, targeting and positioning in logistics services marketing. Developing marketing mix: Strategies of service, pricing, distribution channels  and promotion in logistics marketing. Organizing, Implementing and Controlling the marketing offers
Credit
3
ECTS
4
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