Gaziantep University

GAZİANTEP UNIVERSITY

Türkçe
INTERNATIONAL TRADE AND LOGISTICS 
HOMEPAGE
Course Details
Course Title
INTERNATIONAL MARKETING
Code
UTİL303
Course Info
International marketing decision process; analysis of worldwide opportunities and threats for the individual firm; assessment of environmental influences shaping the internationalization decisions; international strategic marketing planning; functional and operational decisions in formulating product, pricing, promotion, distribution and logistics programs; organizing, controlling and assessing alternative organizational structures, resource allocation approaches, and performance evaluation measures for the coordination and evaluation of international marketing activities.
Credit
3
ECTS
5
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