Gaziantep University

GAZİANTEP UNIVERSITY

Türkçe
INTERNATIONAL TRADE AND LOGISTICS 
HOMEPAGE
Course Details
Course Title
MARKETING MANAGEMENT (ELECTIVE)
Code
UTİL208
Course Info
Understanding Marketing management, Market oriented strategic planning, Consumer and business markets, Identifying market segments and  positioning, Market information system, Developing New products and managing the product mix, Product and service decisions, Pricing and distribution, IMS- Promotional Strategy
Credit
3
ECTS
5
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