Course Title |
PRINCIPLES OF MARKETING |
Code |
UTİL201 |
Course Info |
Core concepts of marketing, marketing management, marketing organizations and the marketing environment with special emphasis to services. Analysis of characteristics of the consumer and organizational markets, challenges created by the rapidly changing environmental factors, and marketing problems along with the basics of strategy formulation. Case studies in order to better involve students in the identification and the solution of the marketing problems. |
Credit |
3 |
ECTS |
5 |