Gaziantep University

Core concepts of marketing, marketing management, marketing organizations and the marketing environment with special emphasis to services. Analysis of characteristics of the consumer and organizational markets, challenges created by the rapidly changing environmental factors, and marketing problems along with the basics of strategy formulation. Case studies in order to better involve students in the identification and the solution of the marketing problems.

Credit

ECTS

Gaziantep University

GAZİANTEP UNIVERSITY

GAUN Administration

General Information

Gaziantep City

Faculties

Higher Educational Schools

Vocational Schools

Graduate Schools

Departments Attached to the
Rector's Office

General Secretariat / Directorates / Offices

E-REGISTRATION

Gaziantep University

GAZİANTEP UNIVERSITY

GAUN Administration

General Information

Gaziantep City

Faculties

Higher Educational Schools

Vocational Schools

Graduate Schools

Departments Attached to theRector's Office

General Secretariat / Directorates / Offices

E-REGISTRATION

Departments Attached to the
Rector's Office