Gaziantep University

GAZİANTEP UNIVERSITY

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Course Details
Course Title
Principles of Marketing
Code
GMDT 132
Course Info
Basic concepts; Customer market and industrial market; Market division and  market targeting ; Product, price, distribution channel and physical distribution; Promotion; Market search; Marketing management and international marketing
Credit
3
ECTS

GAZIANTEP UNIVERSITY

Address Üniversite Bulvarı 27310 Şehitkamil - Gaziantep, Türkiye
Phone +90 (342) 360 1200   &  +90 (342) 317 1000
Fax +90 (342) 360 1013
E-mail information@gantep.edu.tr
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