Gaziantep University

GAZİANTEP UNIVERSITY

Türkçe
AIRCRAFT AND AEROSPACE ENGINEERING DEPARTMENT 
HOMEPAGE
Course Details
Course Title
CONSUMER BEHAVIOURS
Code
AE 243
Course Info
The course is designed to increase students' understanding of the theory and practice of consumer behavior and apply this information to marketing communication strategies. Students learn the consumers' routine and complex decisions about purchasing behavior and the implications of consumer behavior for marketing communications strategy. Specifically, perception, learning, motivation, personality and attitudes are the topics to be covered as internal factors: groups, family, social class and culture are the topics to be covered as external factors.
Credit
3
ECTS
3
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