Gaziantep University

GAZİANTEP UNIVERSITY

Türkçe
AIRCRAFT AND AEROSPACE ENGINEERING DEPARTMENT 
HOMEPAGE
Course Details
Course Title
AIRLINE MARKETING
Code
AE 236
Course Info
The concept of the market for airline industry, marketing environment, airline business and marketing strategies, airline marketing and features; product,  pricing and yield management, distribution, relationship marketing, brand management in airline marketing, the future of airline marketing.
Credit
3
ECTS
3
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