Gaziantep University

GAZİANTEP UNIVERSITY

Türkçe
AIRCRAFT AND AEROSPACE ENGINEERING DEPARTMENT 
HOMEPAGE
Course Details
Course Title
MARKETING MANAGEMENT
Code
AE 235
Course Info
Marketing management concept and its basis, strategic planning and its relation with marketing, planning and establishing marketing organization, improving marketing programs, marketing product, price, place and promotion methods, control of its activities, exercises.
Credit
3
ECTS
3
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